Monday, January 3, 2011

Why Is The Cost Of Cotton At A 15-Year High?

Cotton prices are above $1 per pound, the first time since 1995. Prices have risen more than 40% since July due to strong demand, tight supplies, and strong buying from speculators. Prices may continue to stay above a $1 per pound though 2011 as global demand exceeds supplies, creating an imbalance that will not be solved anytime soon.

Supply concerns have been prominent around the world as floods in Pakistan, heavy rains in China, and India capping cotton exports have led global inventories in 2010 to decline to roughly 45 million bales, the lowest since 1996.

by: Greyson S. Colvin

Over the past 10 years NWC Ltd. has seen a 50% rise in the manufacturing of 100% cotton work wear. This is due mostly to safety and comfort.  (cotton unlike poly/cotton does not melt and stick to skin when burned and also does not absorb perspiration like 100% cotton does) Although its not going to impact NWC a great deal, customers can expect a minimal increase in work wear pricing over the next few months.

THE IMPORTANCE OF CUSTOMIZED WORKWEAR

Customized work wear have many perks when compared to blank, unimprinted workwear.  When I say workwear, I'm talking about any type of clothing, coveralls, overalls, jackets, pants and outerwear, rain suits, uniforms, safety gear, aprons,shop coats, lab coats, hats and hard hats, etc... basically anything that you buy (or is supplied by your company) that you wear to work.  So what's the big deal?  Does it really matter if your company's name or logo is printed on the coveralls you wear to work each day?  Here are three good reasons to go with the imprinted corporate apparel or workwear as opposed to their plain old counterparts.

1. Self Worth:  Employees like to feel needed, and they like to feel as though they are valued by their employer.  When employees are given a uniform or workwear freshly embroidered or screen printed with your company's logo, it gives them more of a sense of belonging.  If you're a company that values its workers, those workers will be proud to wear the company logo.  This sense of self worth is taken to yet another level when the workwear or uniform is personalized.  That's to say that the employee's name is printed along with the company name or logo.  When an employee feels valued and knows they are an important piece of the puzzle, they will put forth a superior effort, every single time.


2. Advertising:  When your company has its logo imprinted on uniforms or workwear, it suddenly becomes multi-functional.  Not only is the workwear serving its purpose as a uniform or protection from work hazards or the elements, it is now a walking billboard.  Every time an employee wearing the imprinted apparel comes into contact with somebody outside the organization, whether it be a customer or just someone they pass on the street on their way to or from work, you are putting your company's name in front of many people every day.  And some of those people are potential customers.


3. Presentation:  A nicely customized, two-tone coverall, or rain suit just looks better than blank apparel. This give the company a more uniformed and branded look! You took the time to design an innovative, impactful logo, so why not add a creative punch to your company's uniforms, or workwear by customizing it with that catchy logo?  Make it pop!  That once ordinary article of clothing is now a sharp-looking corporate outfit with a high perceived value.


As you can see, there are definite advantages to imprinting your corporate apparel and workwear.  For more information, please visit our
www.nwcltd.ca website.  Our selection of corporate imprintable wearables is among the most uniqiue in the industry, and with our state of the art customizing techniques your company will be the talk of the town.