Monday, January 3, 2011

THE IMPORTANCE OF CUSTOMIZED WORKWEAR

Customized work wear have many perks when compared to blank, unimprinted workwear.  When I say workwear, I'm talking about any type of clothing, coveralls, overalls, jackets, pants and outerwear, rain suits, uniforms, safety gear, aprons,shop coats, lab coats, hats and hard hats, etc... basically anything that you buy (or is supplied by your company) that you wear to work.  So what's the big deal?  Does it really matter if your company's name or logo is printed on the coveralls you wear to work each day?  Here are three good reasons to go with the imprinted corporate apparel or workwear as opposed to their plain old counterparts.

1. Self Worth:  Employees like to feel needed, and they like to feel as though they are valued by their employer.  When employees are given a uniform or workwear freshly embroidered or screen printed with your company's logo, it gives them more of a sense of belonging.  If you're a company that values its workers, those workers will be proud to wear the company logo.  This sense of self worth is taken to yet another level when the workwear or uniform is personalized.  That's to say that the employee's name is printed along with the company name or logo.  When an employee feels valued and knows they are an important piece of the puzzle, they will put forth a superior effort, every single time.


2. Advertising:  When your company has its logo imprinted on uniforms or workwear, it suddenly becomes multi-functional.  Not only is the workwear serving its purpose as a uniform or protection from work hazards or the elements, it is now a walking billboard.  Every time an employee wearing the imprinted apparel comes into contact with somebody outside the organization, whether it be a customer or just someone they pass on the street on their way to or from work, you are putting your company's name in front of many people every day.  And some of those people are potential customers.


3. Presentation:  A nicely customized, two-tone coverall, or rain suit just looks better than blank apparel. This give the company a more uniformed and branded look! You took the time to design an innovative, impactful logo, so why not add a creative punch to your company's uniforms, or workwear by customizing it with that catchy logo?  Make it pop!  That once ordinary article of clothing is now a sharp-looking corporate outfit with a high perceived value.


As you can see, there are definite advantages to imprinting your corporate apparel and workwear.  For more information, please visit our
www.nwcltd.ca website.  Our selection of corporate imprintable wearables is among the most uniqiue in the industry, and with our state of the art customizing techniques your company will be the talk of the town.